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Privacy Policy

Last Updated: July 26, 2025

This Privacy Policy explains how GEO Scorecard ("we", "our", or "us") collects, uses, and protects personal information through our website and services.

1. Information We Collect

  • Account Information: When you sign up, we collect your name, email address, and authentication details via Clerk.
  • Payment Information: We use Stripe to securely process payments. We do not store your credit card information directly.
  • Scan Inputs: When you initiate a scan, we collect the URLs submitted. These URLs are used solely to generate scoring reports.
  • Usage Data: We collect anonymized data including IP address, browser type, and device metadata to improve platform performance.
  • Email Subscriptions: If you opt into our mailing list, we collect your name and email address through Mailchimp.
  • Feedback Forms: If you submit a feedback form, we collect the contents of your message and your email address through Resend.

2. How We Use Your Information

  • To authenticate users (via Clerk)
  • To process payments and manage credits (via Stripe)
  • To deliver scoring reports for submitted URLs
  • To send product updates and newsletters if you opt in (via Mailchimp)
  • To receive and respond to your submitted feedback (via Resend)
  • To monitor usage and improve product functionality

3. Data Sharing

We do not sell your personal data. However, we share information with the following third-party services as needed to operate our platform:

  • Clerk – For user authentication and account management
  • Stripe – For secure payment processing
  • Mailchimp – For email marketing and mailing list management
  • Resend – For handling feedback form submissions and transactional emails

4. Data Retention

We retain user data for as long as your account is active or as required to comply with our legal obligations. You may request deletion of your account at any time.

5. Security

We follow industry best practices to protect your data, including encryption, access control, and secure storage. All communications are encrypted using HTTPS.

6. Your Rights

If you are located in a jurisdiction covered by GDPR or CCPA, you have the right to:

  • Request access to the personal data we store
  • Correct or delete your personal data
  • Withdraw consent or unsubscribe from communications
  • Request a copy of your personal data in a portable format

To exercise your rights, contact us at [your email address].

7. Changes to This Policy

We may revise this policy periodically. We will update the "Last Updated" date when changes are made. Continued use of the service after changes implies acceptance.